Fundamentals of Microeconomics: Understanding Market Dynamics
in Business Accounting & InvestmentWhat you will learn?
How markets operate and how buyers and sellers interact.
Key economic concepts such as demand, supply, and equilibrium.
Different types of market structures and their impact on pricing and production
The costs associated with production and the decision-making process of firms
About this course
About this Course
• A comprehensive introduction to the fundamentals of microeconomics, focusing on market dynamics, demand and supply, production costs, and market structures.
• Learn how markets work and how different economic forces influence pricing and production.
Course Overview
• This self-paced course is designed to provide learners with a foundational understanding of key economic concepts and their applications in real-world market scenarios.
• The course covers topics such as demand-supply equilibrium, market types, production costs, and the behavior of firms in different market structures.
Course Curriculum & Modules
• Week 1: How Markets Work?
• Week 2: Demand, Supply, and Equilibrium
• Week 3: Production and Cost
• Week 4: Markets - Part 1 (Perfect competition, monopolistic competition, oligopoly)
• Week 5: Markets - Part 2 (Monopoly, pricing strategies, government intervention)
What You Will Learn
• How markets operate and how buyers and sellers interact.
• Key economic concepts such as demand, supply, and equilibrium.
• Different types of market structures and their impact on pricing and production.
• The costs associated with production and the decision-making process of firms.
Learning Objective
• Equip learners with a strong understanding of microeconomic principles, focusing on how markets function, how prices are determined, and how firms make production and pricing decisions.
Course Features & Benefits
• Self-paced, flexible learning.
• Interactive quizzes, case studies, and practical applications.
• Access to expert instructors for one-on-one interaction.
• Certificate upon completion to boost career prospects.
Who This Course is For
• Beginners interested in economics and market analysis.
• Business owners and professionals wanting to understand the economic forces behind market behavior.
• Students who want to build a strong foundation in microeconomics.
Skills Covered
• Economic analysis and decision-making.
• Understanding market dynamics and pricing strategies.
• Cost analysis and production management.
• Identifying different market structures and their impact on firms.
Special Benefits to Students for Enrolling Now
• Early enrollment offers a special discount.
• Access to exclusive resources and industry insights.
Exclusive Complimentary Benefit: One-on-One Expert Interaction
• Personalized support from industry professionals.
• Direct feedback on assignments and questions from experts.
Course Certificate Advantage
• Enhance your resume with a course certificate recognized by top firms.
• Showcase your knowledge in economics and market analysis to potential employers.
Books & Reference
• Recommended reading includes popular economics textbooks and online resources for a deeper understanding of course topics.
• Access to additional case studies and market reports for hands-on learning.
Top Indian Companies Hiring with These Certifications and Skillsets
• Consulting firms like McKinsey, BCG, and Deloitte.
• Market research companies such as Nielsen, Kantar, and IRI.
• Corporate strategy and business development roles in tech companies like TCS, Infosys, and Wipro.
• Economic analysis positions in financial firms like HDFC Bank, ICICI Bank, and Kotak Mahindra.
Suggested by top companies
Top companies suggest this course to their employees and staff.
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Comments (0)
A successful manager makes good decisions. To make good decisions, you need to understand the market forces that impact your business and personal life. This is true for managers in large multinationals or small businesses, in non-profit organizations or in the government. Individuals and households also make decisions. They decide on what to learn, where to work, how much to save, where to invest, and what goods to buy, among others. Most modern societies depend on markets to organize economic activity: they are market economies. Many decisions you make as individuals or as managers relate to markets. So, it is important for you to know how markets work and how to make good decisions as a manager or as an individual operating in a market environment. This is what this course will teach you.
Most business schools have a course on Managerial Economics as part of the MBA curriculum. Exposure to Economics is essential for all students of management. This course will provide a simple introduction to Managerial Economics and use minimum mathematics.
What you will learn:
• How markets work; supply, demand, and market equilibrium
• Elasticity of supply and demand, taxes, and subsidies
• Production of goods and services, measures of productivity
• Making decisions for hiring and spending on infrastructure
• Opportunity costs, different cost concepts, planning for the future
• Pricing and selling decisions with different types of competitive pressures
• Problems with markets and what we can do about it
